Case is from Bain Website for friend to enter the coffee shop Industry in Cambridge, what to consider before go or no go…
My Buckets:
1) Coffee Shop market :
a) Growth Rates / Size
b) Competition
c) Customers (preferences, what they like, etc.)
2) Financials (predicted rev, cost, investment)
3) Capabailities (her experience, why she is suited to open this)
4) Risks (financial and other)
I have been told that Competition should always be its on bucket - surely not it is part of the market though? Same with also Customers?
If someone could explain would really appreciate it - this has really been confusing me.
