Shall we also consider the loss of marketing gains due to bad weather?
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Question on the Case Interview Basics article: Cost-Benefit Analysis
Loss of marketing gains due to bad weather
Case Interview
cost-benefit analysis
New answer on Jan 16, 2021
2 Answers
3.1 k Views
Rong
asked on Aug 08, 2019
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SELIN
Skilled
replied on Jan 16, 2021
Hello ! Theoratically the ice cream truck will still carry the billboard and there will be no loss in terms of market gains that I think will need to be considered due to bad weather.
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Sidi
Expert
replied on Aug 14, 2019
McKinsey Senior EM & BCG Consultant | Interviewer at McK & BCG for 7 years | Coached 350+ candidates secure MBB offers
Hi! Can you be a bit more specific? It is not clear what you are actually talking about.
Cheers, Sidi
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