I am not very comfortable with the logic being used to calculate size of target group. How can we multiply Market share of Sporting goods manufacturer with population and % of population using online channel to calculate size of target group. Both have different unit base. One has population and other has sporting goods.
Am I missing something here?
Hi Ian, I am referring to the solution part of Phase 2 under France and Germany calculation. In solution part, we are multiplying market share of client in sporting goods with population (Total & % of population who uses online shopping) to calculate size of target group. I guess either we need to know % of population who buys sporting goods or given information of "proportion of population uses online shopping" could be titled as "proportion of population uses online shopping for sporting goods" Thanks, Arun